Category Archives: hi octane jewelry

Hi Octane Jewelry Brings Handcrafted Horsepower to Daytona Beach’s Iconic Turkey Run this Fall

FOR IMMEDIATE RELEASE

Hi Octane Jewelry Brings Handcrafted Horsepower to Daytona Beach’s Iconic Turkey Run

DeLand, FL – October 2025 — Hi Octane Jewelry, the handcrafted jewelry brand inspired by classic cars, speed, and design innovation, will showcase its bold automotive-inspired pieces at the upcoming Daytona Turkey Run, held Thanksgiving weekend at the Daytona International Speedway.

Located in DeLand, Florida, just a short drive from Daytona Beach — the home of NASCAR, Hi Octane Jewelry fuses motorsport culture with fine craftsmanship. Every piece is designed and made by hand using the ancient lost wax casting method, resulting in jewelry that celebrates horsepower, heritage, and individuality.

“Hi Octane Jewelry was born from a love of classic cars and the artistry behind them,” says designer and founder Alicia Hanson. “Each ring, pendant, and pair of earrings tells a story — whether it’s inspired by a vintage grille, a tailfin curve, or the roar of an engine. Our customers aren’t just wearing jewelry — they’re wearing their passion for the open road.”

Fans can find Hi Octane Jewelry in the Artisan Alley at the Daytona Turkey Run, one of the largest classic car shows and swap meets in the country. The brand will feature its signature Hot Rod Rings, Piston Pendants, Car Grille Cufflinks, and Automotive Earrings — each piece designed for car enthusiasts who appreciate originality and craftsmanship.

The collection’s signature materials — sterling silver, gold brass, and recycled metals — pay homage to both engineering and artistry. Each piece captures a sense of motion and mechanical beauty, designed for those who live life in the fast lane.

The Daytona Turkey Run runs November 28–December 1, 2025, at Daytona International Speedway, drawing tens of thousands of car lovers and collectors. Hi Octane Jewelry invites attendees to stop by the Artisan Alley booth to experience the intersection of fine art and automotive culture — and discover why their motto is:
“Jewelry with Horsepower.”


About Hi Octane Jewelry
Founded by artist and designer Alicia Hanson and Husband Brad Johnson, Hi Octane Jewelry transforms the raw energy of car culture into wearable art. Each piece is handcrafted in DeLand, Florida, using lost wax casting and metalworking techniques that highlight precision, texture, and originality. The brand celebrates individuality, craftsmanship, and the timeless allure of automotive design.

Website: www.hioctanejewelry.com
Instagram: @HiOctaneJewelry
Event: Daytona Turkey Run – Artisan Alley, Nov 28–Dec 1, 2025

Hot Rod Magazine Features Hi Octane Jewelry Car Rings

I was delighted to hear from one of our customers that the new Hot Rod Magazine is out and our jewelry is featured in it. Hot Rod magazine has done a great job putting together some Gearhead Accessories gift ideas together for the 2012 Holiday Season.

Hot-rod-mag

Our jewelry is featured amongst the likes of Mickey Thompson Tire Tread I-phone Cases and Flatheads Forever belt buckles. Big Thank you going out to Hot Rod Magazine for featuring our car rings jewelry.  One of the rings featured is a sneak peek at one of our new designs which is a Wrench V8 Ring.  Which feature two wrenches crossed creating a V with a number 8 on top.  All of which is set into a signet ring.

Elle Fashion Trend – Car Show put the pedal to the metal auto-inspired accessories

Hi Octane Jewelry Featured in Elle Magazine

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Today has been a wonderful day.  We are having a wonderful snow day in the Pacific Northwest.  I popped over to Target this evening and was delighted to see the that our line of Hi Octane Jewelry is featured in Elle Magazine’s February 2012 issue.  Elle is featuring our 57 Chevy look car ring. And doesn’t Reese Witherspoon look fabulous too.

 

 

New Indian Chief with Flowers ring

Loving this new ring design of a Native American Chief with Flowers..
Putting it up on the site for sale shortly.

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Custom Wedding Rings

My ultra-hip cousin and her fiance are getting married this summer up on a grassy bluff overlooking Puget Sound at Fort Worden Sate Park in Washington state.  I have had the pleasure of gathering ideas, sharing ideas and enjoying the wedding planning process with her.  My cousin Lace works for Washington Trails Association.  So I would say she is in touch with nature.  She does things like rock climb, biking and mountain trekking.  She travels to far away places like the Palawan in the Philippines and Central Mexico.  She is much more well traveled than I.  Her fiance looks through lens all day at amazing architecture and captures it just right. I am pretty sure they are on their way to sweet-ful bliss.

Brad and I got the opportunity to create wedding bands for this wonderful couple.  I thought with these two people who are out playing in nature and really are a clear example of outdoors-man and woman.  Their ring should capture that spirit.  So I took off away from my computer to find nature.  Tree bark was on my mind.  Well, in coastal southern California land of a thousand palm trees my hunt for a tree with some cool bark brought me to a place I like to take small hikes around with my kids.  It is called Hospital Grove Park it is Carlsbad, CA.  It has a bluff that overlooks Buena Vista Lagoon, which is Spanish for “good view,” the Buena Vista Lagoon lives up to its name with scenic views of the ocean and notoriously good bird watching.  It has tons of Eucalyptus trees which have many pieces of bark literally falling all over the place.

I rounded up a few pieces with texture and different degrees of texture.
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I sent Lace a few pics of the bark to get her thoughts.  She said she always gravitates toward simple bands. So I decided. We should not get to crazy here with bark, maybe keep most of the band smooth but with a touch of bark.

If you are wondering how we go from bark to wax.  We actually seal the bark slightly and then create mold around it of RTV molding compound. The RTV mold picks up the details of the bark incredibly well.  We then pour wax into the mold and pull out wax bark.  We then create sized wax ring shanks and apply the wax bark to them.  Here the rings are, ready for casting.  We will then invest them and cast them.

Bark Wedding Bands in Wax

When they are complete I will post more photos.

Revamped our web site for Hot Rod Jewelry for Gearheads….

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click on over and check out our newly designed and organized web site. We have moved our blog over here to just click the link for the blog.

 

 

>Porsche 356 B Bracelets | Hi Octane Jewelry

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We just finished these ultra cool 356 Porsche bracelets for my mom Candace and her friend Jill. Both the women are Porsche enthusiasts and both own 356 Porsches, although their husbands might argue with them over who really own the 356’s.

Candace has been encouraging us to make these bracelets for quite sometime and we were finally able to get them into production. We are so happy with the way they turned out. These classic car bracelets are a real conversation piece. I can’t wait to hear about all the chatter they stir-up and the next car club event.

>Happy Hi Octane Jewelry Customer

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This photo was taken by Street Rodder Magazine of one of Hi Octane Jewelry’s Happy Customers. Meagan, who is featured in the photo wearing her new roadster cuff from Hi Octane Jewelry at the 2009 Detroit Autorama show. Check out more photos from the show here.