Below are some photos that my Dad Geoff Daigle took back in the day, in 1965. He lived in Los Angeles at the time and visited the showroom and took these cool photos. Click images below to see larger.
Oh and incase your wondering we make a Cobra bracelet. We have a couple rings in the works too.
I was delighted to hear from one of our customers that the new Hot Rod Magazine is out and our jewelry is featured in it. Hot Rod magazine has done a great job putting together some Gearhead Accessories gift ideas together for the 2012 Holiday Season.
Our jewelry is featured amongst the likes of Mickey Thompson Tire Tread I-phone Cases and Flatheads Forever belt buckles. Big Thank you going out to Hot Rod Magazine for featuring our car rings jewelry. One of the rings featured is a sneak peek at one of our new designs which is a Wrench V8 Ring. Which feature two wrenches crossed creating a V with a number 8 on top. All of which is set into a signet ring.
Today has been a wonderful day. We are having a wonderful snow day in the Pacific Northwest. I popped over to Target this evening and was delighted to see the that our line of Hi Octane Jewelry is featured in Elle Magazine’s February 2012 issue. Elle is featuring our 57 Chevy look car ring. And doesn’t Reese Witherspoon look fabulous too.
Co-founder and sculptor extraordinaire Brad Johnson took a break from carving hot rod rings and tried his hand at pumpkin carving. I think he did an awesome job. Next year, I think we need a hot rod pumpkin for sure.
Rita Hayworth 1941 Lincoln Continental
Clark Gable 1934 Ford V-8 Roadster
Clark Gable 1934 Duesenberg
Marlene Dietrich 1936 Cadillac
Errol Flynn 1935 Auburn Speedster
Joan Crawford 1938 Lincoln Model K
Jean Harlow 1934 Cadillac Split Limo
Johnny Weismuller 1932 Chevrolet Speedster
Leo Carrillo and his Chrysler Town and Country that was painted to match his palomino.
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Renagade FINALLY is hitting the West Coast!
We are glad to announce the Rengade Craft Fair hosts its first annual “west side” event this month at Fort Mason in San Francisco. To say Renegade’s arrival to the West Coast was highly anticipated would be a gross understatement! Events in Chicago, and New York boasts hundreds of applicants and tens of thousands of shoppers! The San fransisco event is sure to hold its own with Renegade’s recognition amongst crafters, artists and those who support handmade.
California is a big state, but if you are in San Fransisco, plan to be, or up for a flight or road trip, The Renegade Craft Fair will not disappoint. You’ll find the Oceanside Craft Mafia representin’ the O.C. Look for founding members, Alicia and Leah at their booth for Hi Octane Jewelry and Peez & Ques recycled stationery. They’ll be selling goods galore, but only in between trips outside to take in the amazing views of the Golden Gate Bridge!
The San Fransisco Renegade Craft Fair will be held Saturday and Sunday, July 12 and 13th from 11 am to 7 pm at the Fort Mason’s Festival Pavilion. For more information check out www.renegadecraft.com
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Hi Octane Jewelry is headed up to Ventura this Friday night, April 25th. Saturday is the Kustom Kulture Festival Back to the Beach. Which is put on by the ultra cool hand bag maker Trophy Queen Productions.
About the show: The 10th Annual Back to the Beach, Hot Rod and Motorcycle show will be held at the Ventura Fairgrounds on Saturday, April 26th from 8:00am to 3:00pm. Car qualifications: Open to all 1969 and earlier American cars, trucks and Woodies only. Billet wheels are ok for Back to the Beach only. This is an Old School Hot Rod show, no foreign cars or art cars allowed. Motorcycle qualifications: Open to all 1969 and earlier American and British motorcycles only. Absolutely no Evo Heads will be admitted in show. Car and motorcycle pre-registered $25.00 at gate $30.00. There will be a kustom kulture section with artists and vendors, tiki carvers, food, beer, DJ, live music, surf bands and actors from the movie “American Graffiti”. General Admission $10, Military with ID $5, Kids 12 and under Free For car, motorcycle or vendor registration, please visit our websites www.backtothebeachventura.com or call (805)216-2421. This event is sponsored by Budweiser
Grab your lead sled an go…..
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Wednesday, April 23, 2008
Jewelry for automobile lovers
Business Spotlight
For Sun Post News
By Debbie L. Sklar
Interviewed: Owners and husband and wife, Alicia Hanson & Brad Johnson, jewelry designers.
What’s your business?
Designer and manufacturer of handmade sterling silver jewelry and recycled car parts.
Describe your business?
We are lovers of the Hot Rod culture who have chosen to create jewelry that caters to those who love the design of the automobile. For example, sterling silver rings with vintage automobile grilles, custom bracelets with car front-ends and creates jewelry from reconstructed car parts.
Your newest line is from recycled items?
We go to swap meets, car shows, junkyards and estate sales and find old car emblems, then clean the emblems up and reconstruct the pieces into jewelry pendants by drilling holes in the emblems. We also make earrings created from flattened bottle caps.
Do you have special training in this business?
Silversmithing and casting courses.
What’s the hardest part of this business? The best?
The hardest part of the business is finding cost-effective ways to drive people to the Web site. The best part is going to swap meets and junkyards and finding cool treasure to reconstruct into something new. I love carving something in wax making it come to life in metal.
Who are your clients?
Car lovers, mostly Hot Rod enthusiasts, Hot Rod builders, gearheads, Rockabilly moms and Southern California culture lovers.
Describe your personal role?
Alicia: I wear a lot of jewelry and a lot of hats. I am a jewelry designer, graphic designer, junk collector, maker of most things, solderer, marketer, photographer, shipper, car lover, melter of metal, mom. Brad is wax carver extraordinaire, silver casting partner, bottle cap flattener and cohort in all things.
Why would someone want to wear your jewelry?
Many people admire the design and beauty that goes into automobile design and our creations embody that same enhancing quality from the classic automobile and translates it to people with a revved up piece of jewelry … Each piece is a small piece of American car nostalgia that has so many meanings to each person.
Price Range of items?
Recycled necklaces $45 – $155, Bottle cap earrings $15.
Future goals?
Getting one of our car grille rings on Jay Leno and getting our jewelry into more boutiques across the country.
By Debbie L. Sklar
For Sun Post News
