Tag Archives: automotive jewelry

Hi Octane Jewelry Brings Handcrafted Horsepower to Daytona Beach’s Iconic Turkey Run this Fall

FOR IMMEDIATE RELEASE

Hi Octane Jewelry Brings Handcrafted Horsepower to Daytona Beach’s Iconic Turkey Run

DeLand, FL – October 2025 — Hi Octane Jewelry, the handcrafted jewelry brand inspired by classic cars, speed, and design innovation, will showcase its bold automotive-inspired pieces at the upcoming Daytona Turkey Run, held Thanksgiving weekend at the Daytona International Speedway.

Located in DeLand, Florida, just a short drive from Daytona Beach — the home of NASCAR, Hi Octane Jewelry fuses motorsport culture with fine craftsmanship. Every piece is designed and made by hand using the ancient lost wax casting method, resulting in jewelry that celebrates horsepower, heritage, and individuality.

“Hi Octane Jewelry was born from a love of classic cars and the artistry behind them,” says designer and founder Alicia Hanson. “Each ring, pendant, and pair of earrings tells a story — whether it’s inspired by a vintage grille, a tailfin curve, or the roar of an engine. Our customers aren’t just wearing jewelry — they’re wearing their passion for the open road.”

Fans can find Hi Octane Jewelry in the Artisan Alley at the Daytona Turkey Run, one of the largest classic car shows and swap meets in the country. The brand will feature its signature Hot Rod Rings, Piston Pendants, Car Grille Cufflinks, and Automotive Earrings — each piece designed for car enthusiasts who appreciate originality and craftsmanship.

The collection’s signature materials — sterling silver, gold brass, and recycled metals — pay homage to both engineering and artistry. Each piece captures a sense of motion and mechanical beauty, designed for those who live life in the fast lane.

The Daytona Turkey Run runs November 28–December 1, 2025, at Daytona International Speedway, drawing tens of thousands of car lovers and collectors. Hi Octane Jewelry invites attendees to stop by the Artisan Alley booth to experience the intersection of fine art and automotive culture — and discover why their motto is:
“Jewelry with Horsepower.”


About Hi Octane Jewelry
Founded by artist and designer Alicia Hanson and Husband Brad Johnson, Hi Octane Jewelry transforms the raw energy of car culture into wearable art. Each piece is handcrafted in DeLand, Florida, using lost wax casting and metalworking techniques that highlight precision, texture, and originality. The brand celebrates individuality, craftsmanship, and the timeless allure of automotive design.

Website: www.hioctanejewelry.com
Instagram: @HiOctaneJewelry
Event: Daytona Turkey Run – Artisan Alley, Nov 28–Dec 1, 2025

Speed, Style, and Symbolism: Mercury in Myth, Muscle Cars, and Jewelry

Yesterday, I came across a striking bronze statue of Mercury, the Roman god of speed, communication, and travelers. The sculpture captures him mid-flight, balanced on one foot, wings sprouting from his helmet and sandals, and his caduceus (staff entwined with serpents) in hand. What’s fascinating is the base: Mercury’s delicate foot rests on the head of Aeolus, the god of wind, symbolizing how the very air propels him forward. This detail adds depth—reminding us that true speed comes not from force, but from harnessing energy with elegance and balance.

At Hi Octane Jewelry, this imagery feels close to home. Mercury’s legacy carried into the automotive world with the Mercury muscle cars of the mid-20th century. The Lead Sled Mercury, especially, became an icon of customization—chopped, lowered, and streamlined until it seemed to float across the highway. Much like the Roman god’s effortless flight, the Mercury Lead Sled embodied sleekness, rebellion, and motion. Both statue and car speak the same language: freedom, individuality, and power refined into art.

The connection between mythology, classic cars, and handcrafted jewelry is stronger than you might think. Mercury—known as Hermes in Greek myth—was a messenger, a boundary-crosser who moved between worlds. The Mercury automobiles carried that same spirit, bridging everyday driving with high-powered style. At Hi Octane Jewelry, we bring this spirit to life in our automotive-themed jewelry—muscle car grill rings, Mercury-inspired bracelets, and custom designs that fuse vintage car culture with wearable art. Just as Mercury soared on the winds, our pieces are designed to move with you, turning horsepower and history into personal style.

Looking closer at Mercury’s base—the god of wind himself—it’s a reminder that craftsmanship is about flow, not brute strength. That’s how we approach every piece we make. Whether it’s a sterling silver muscle car ring or a custom bracelet inspired by vintage automotive details, our work celebrates that intersection of speed, artistry, and freedom. Like Mercury rising from Aeolus or a Lead Sled gliding down a sunlit highway, Hi Octane Jewelry pieces are built to tell a story of movement and style.

Mercury isn’t just a myth or a car badge—he’s a timeless emblem of transformation, energy, and individuality. Whether cast in bronze, cruising the streets as a custom Lead Sled, or reimagined in sterling silver and automotive jewelry, Mercury continues to inspire us to move boldly forward—with speed, with style, and always with an edge.