alicia hanson, Automotive, hi octane jewelry, hi Octane rings
Hi Octane Jewelry Brings Handcrafted Horsepower to Daytona Beach’s Iconic Turkey Run this Fall
Oct
FOR IMMEDIATE RELEASE
Hi Octane Jewelry Brings Handcrafted Horsepower to Daytona Beach’s Iconic Turkey Run
DeLand, FL – October 2025 — Hi Octane Jewelry, the handcrafted jewelry brand inspired by classic cars, speed, and design innovation, will showcase its bold automotive-inspired pieces at the upcoming Daytona Turkey Run, held Thanksgiving weekend at the Daytona International Speedway.
Located in DeLand, Florida, just a short drive from Daytona Beach — the home of NASCAR, Hi Octane Jewelry fuses motorsport culture with fine craftsmanship. Every piece is designed and made by hand using the ancient lost wax casting method, resulting in jewelry that celebrates horsepower, heritage, and individuality.
“Hi Octane Jewelry was born from a love of classic cars and the artistry behind them,” says designer and founder Alicia Hanson. “Each ring, pendant, and pair of earrings tells a story — whether it’s inspired by a vintage grille, a tailfin curve, or the roar of an engine. Our customers aren’t just wearing jewelry — they’re wearing their passion for the open road.”
Fans can find Hi Octane Jewelry in the Artisan Alley at the Daytona Turkey Run, one of the largest classic car shows and swap meets in the country. The brand will feature its signature Hot Rod Rings, Piston Pendants, Car Grille Cufflinks, and Automotive Earrings — each piece designed for car enthusiasts who appreciate originality and craftsmanship.
The collection’s signature materials — sterling silver, gold brass, and recycled metals — pay homage to both engineering and artistry. Each piece captures a sense of motion and mechanical beauty, designed for those who live life in the fast lane.
The Daytona Turkey Run runs November 28–December 1, 2025, at Daytona International Speedway, drawing tens of thousands of car lovers and collectors. Hi Octane Jewelry invites attendees to stop by the Artisan Alley booth to experience the intersection of fine art and automotive culture — and discover why their motto is:
“Jewelry with Horsepower.”
About Hi Octane Jewelry
Founded by artist and designer Alicia Hanson and Husband Brad Johnson, Hi Octane Jewelry transforms the raw energy of car culture into wearable art. Each piece is handcrafted in DeLand, Florida, using lost wax casting and metalworking techniques that highlight precision, texture, and originality. The brand celebrates individuality, craftsmanship, and the timeless allure of automotive design.
Website: www.hioctanejewelry.com
Instagram: @HiOctaneJewelry
Event: Daytona Turkey Run – Artisan Alley, Nov 28–Dec 1, 2025
